What does "Sunshine of the Night" actually mean?

[BjornBee]

I've seen the "Sunshine of the Night" on different lanterns.
Seems like its on some fonts, and not on others.
I've seen the logo on globes.
But I cant grasp what this marking actually means.

Was it only lanterns and products of a certain period of time?
From a particular maker or production facility?
Seems like this marking was used a good number of years, then was gone.
So what changed?
Is it me, or is "Sunshine of the Night" marked items more collectible? But why?
Without researching myself and making a timeline, can someone explain it in simple terms.
Thank you,
Mike

[Ridge_Runner]

I believe it was mainly a slogan and symbol that Coleman used. Meaning their lamps and lanterns were the proverbial “Sunshine of the Night”.

Kind of like: Do you have the “Sunshine of the Night?” ‘Cause I do...

I’m sure there’s more to it as you navigate further back into the company history.

[EARL]

Please post up photo of that globe!

[BjornBee]

Please post up photo of that globe!

Guide to vintage Coleman products book....page 144, 145, 155 and others.
I'm assuming that that is the "Sunshine of the Night" logo, as described in the book.
Looks to be on a good number of globes.

[zoomkat]

"But I cant grasp what this marking actually means."

It is probably a trade mark Coleman used on some of its products. The rest is a somewhat obvious metaphor.

[Tgarner01]

Don't know where it originated... But it's stood the test of time!

[JimL]

Marketing.

[gwillmot]

I hear it's the secret password used by an underground society whose aim it is to overthrow wickies and all that that implies. The password, along with the secret handshake, allows the members to operate at night with 150 cp or greater.
It all makes sense if you don't think about it ......

[TSPORT]

I hear it's the secret password used by an underground society whose aim it is to overthrow wickies and all that that implies. The password, along with the secret handshake, allows the members to operate at night with 150 cp or greater.
It all makes sense if you don't think about it ......

This is the only correct answer!

[MotorcycleDan]

It was marketing. I read this in some old Coleman paperwork and is not word for word.

Back in the 20's and 30's the midwest did not have electricity. So, to sell to farmers, they came up with that slogan to let the farmers know that with a Coleman Lantern, you can still work well into the evening because a Coleman Lantern was so bright. It was like having the sun shinning even though it was night time and dark out. The logo is that the sun never sets with a Coleman.

[Tigerfans2]

So,
In the northern hemisphere it gets dark at night, sometimes so dark a person can't see much. Now during the day things are lit up by Sunshine. So some fellers got together and came up with a way to make mini suns a feller could carry around shining on the dark stuff. Then some other feller said "Hark! That there's sunshine In the dark" but the other fellers were drinking shine ( a different kind than the sun distills) and heard it as Of rather than In so they decided to call their little suns, sunshine OF the night.

Cliff Clavin

[JimL]

Did Coleman stop using Sunshine of the night when they discontinued Silk-Lites?

[kiwi]

It is a little like when I was riding British motorcycles and then driving British cars the slogan was;

"Lucas prince of darkness"

You had to be there to understand that slogan

[Tigerfans2]

It is a little like when I was riding British motorcycles and then driving British cars the slogan was;

"Lucas prince of darkness"

You had to be there to understand that slogan

[SteveA]

No, I've owned an MG Midget and a Triumph Spitfire, I understand it completely.

[brucesheehe]

The true meaning:

The light emitted by a lighted Coleman lantern/lamp - mantle has the same quality as sunlight - daylight.

In other words, if one holds a glass prism in natural sunlight = a rainbow is produced = ROY G BIV = the colors of sunlight are broken into the component colors - red, orange, yellow, green, blue, indigo, violet. This is the visible spectrum of light energy.

Likewise, if one holds a glass prism near a Coleman irridescent lantern mantle, the colors of the rainbow are also produced, because the light is the same quality as natural sunlight (day-light).

Since Coleman lanterns are used during night time, it is actually and indeed truly "The Sunshine of The Night".

[MYN927]

Its a nice slogan which refers to ONLY The Coleman Lantern.
That's the only lantern that qualifies as "THE SUNSHINE OF THE NIGHT".

[williamlee111]

Its a nice slogan which refers to ONLY The Coleman Lantern.
That's the only lantern that qualifies as "THE SUNSHINE OF THE NIGHT".

+1

[Jeepstircrazy]

I'm amazed this thread has been viewed so many times and received so many responses...I thought the answer was blatantly obvious and would need no explanation. Who hasn't been raised in the era of advertisement jingos ?

Mmmmmm, good!
Good to the last drop!
Winston tastes good, like a cigarette should!
Plop ,plop, fizz , fizz... oh what a relief it is.
Where's the beef?

[austin65uri]

I'm amazed this thread has been viewed so many times and received so many responses...I thought the answer was blatantly obvious and would need no explanation. Who hasn't been raised in the era of advertisement jingos ?

.

COVID 19 fatigue?

[gwillmot]

I'm amazed this thread has been viewed so many times and received so many responses...I thought the answer was blatantly obvious and would need no explanation. Who hasn't been raised in the era of advertisement jingos ?

THANK YOU! I thought I was the only one that was seeing the obvious!
I only kept checking in to see if there was a physics lesson update on the refraction of white light through a prism and how Coleman cornered the market on sunshine during the night.
Ol' William C. must have been a cagey dude to be sure ........

[Rhubarb]

chases darkness.jpg

AGM claimed that the American Ready-Lite "Chases Darkness" I have always liked that slogan.